KANSAS CITY (Jan. 6, 2012) –T-Mobile Center will kick off the New Year by unveiling all-new ticketing platform axs.com with the confirmation of two shows by top international artists. AEG, one of the world’s leading entertainment and sports presenters, introduced the beta version of its axs Ticketing (pronounced access) in August 2011 and now brings the user-friendly ticketing and entertainment platform to Kansas City. axs Ticketing (available online at axs.com and on each venue’s website) is the first phase of axs, a new platform that will leverage AEG’s facilities and music, sports, and entertainment properties in an effort to redefine the live event consumer experience – from access to ticketing to digital engagement and multi-platform content distribution.

T-Mobile Center, which becomes AEG’s first arena to switch to axs Ticketing, will roll out the axs service when tickets go on sale for upcoming shows on Friday, Jan. 13.

axs.com will open a virtual waiting room shortly before the public on-sale, giving consumers visibility into the buying process. Ticket buyers can log onto axs.com and click the purchase link for the show to enter the waiting room, where they will be able to view event details, pricing and ticket information. Customers also will have the opportunity to enter their billing information to save time once the on-sale goes live, as well as view available seats.

Beginning with the on-sales for Lady Antebellum, Drake, Creed and The Unexpected Arrival of Diggy, all events at T-Mobile Center and The Midland by AMC moving forward will be on the axs Ticketing system. The online launch in Kansas City follows the service’s overwhelmingly successful debut in Denver at The Ogden Theatre and The Bluebird Theatre. A trio of successful launches in San Francisco, Seattle and Dallas followed the debut. 

“We’ve received an overwhelmingly positive response to last year’s launch of the axs service,” said Todd Sims, AEG’s senior vice president, digital. “The next 12 months will see many new innovations and additions to the service. Starting in Kansas City with four blockbuster acts, and with our first arena to switch to axs Ticketing, is a great way to usher in the new year.”

“Outbox is pleased to provide the core technology that will enable T-Mobile Center to be the first of AEG’s network of arenas to convert to axs Ticketing,” said Fredric D. Rosen, Co-CEO and President of Outbox Enterprises. “Like the venues that have already had such seamless and successful transitions, T-Mobile Center’s ability to interact with the public thru their own branded websites, while retaining all the data received, is one of the most important elements that axs Ticketing with Outbox’s support brings to our clients.” 

The axs ticketing platform was built in partnership with Outbox Enterprises, in which AEG is both an equity partner and a client. The white label technology developed by Outbox enables facilities to sell tickets under both the axs brand and each individual venue’s brand, empowering local venues to connect directly with fans while providing centralized CRM services and core ticketing technologies.

The axs Ticketing service also is available on all mobile platforms, and features Facebook and Twitter integration. With respect to fees, axs is committed to transparency and will always disclose the full price of the ticket upfront with no surprises or hidden costs. In addition, Outbox’s open, white-label platform enables axs to form innovative distribution partnerships in local markets – giving greater convenience to ticket buyers and allowing venues to have greater control over where, when and how to sell their tickets. 

In the coming months, axs will launch the ticketing service in additional major domestic markets and international territories, as well as for larger venues and AEG’s sports franchises which have more complex ticketing options.

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